CV

Strategic, experience-centred research and design ->

Algy Falconer

MRes RCA, BASc UCL

Psycho-behavioural Research & Design

+44 (0) 7481 707101

hello@algy.design

SPECIALISM / DEPTH

Research-based experience design

Modelling people, places, systems and things to drive behaviours, provide satisfaction and foster delight

UX/UI design

Applied psychology, user research, experience design
Website and app design
No/some-code web development

Main TOOLS

Figma

Whimsical

Illustrator

After Effects

Photoshop

Excel

Pentel Graphgear 1000

GENERALISM / BREADTH

Thinking

Transdisciplinary and mixed methods research
Data science
Systems thinking/cybernetics

Making

Graphics, motion, 3D and CAD for digital/physical product design
Cobbling together bits of code

Extra TOOLS

Blender

Fusion360

Python

Javascript

HTML/CSS

Arduino

Unity

RESEARCHER & DESIGNER

Freelance • 2023 ⭢ Present

Focusing my practice towards experience design with a positive social and planetary impact.
Developing systems modelling, strategic/future-oriented design and UX/UI skills.

Achievements

Pitching, selling and providing services in strategic/market research, user research and experience/behavioural design.

Developing bespoke, transdisciplinary research methodologies that integrate methods/insights from fields like: micro-phenomenology, cognitive science (incl. environmental psychology, positive psychology, perceptual psychology, psychophysics and neuroæsthetics), behavioural science, strategic/transition design, interaction design, anthropology and science and technology studies.

Projects

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BEHAVIOURAL DESIGNER

Cowry Consulting • 01 ⭢ 09/2022

Applied cognitive and behavioural science to optimise products and services and nudge consumers towards desired behaviours.
Designed and delivered final designs across UX/UI, physical products, packaging, B2C comms and store design.
Worked for the top clients, including Waitrose, HSBC, Mondelez, British Gas, easyJet and Amazon.

Achievements

Designed and maintained style guides and libraries.

Introduced interactive prototypes and 3D product design.

Designed the marketing materials, including motion graphics + digital conference spaces.

Mentored designers and made tutorials about design methods, tools and skills.

INNOVATION CONSULTANT

envoPAP • 10/2019 ⭢ 01/2020

Identified future product strategies for this circular paper company by conducting market, materials and customer research.
Compiled and edited a comprehensive report which detailed market signals and trends and proposed strategies to drive business growth.

Achievements

The report was praised for significantly exceeding expectations.

DESIGN, Master of Research

RCA • 2020 - 2021

RCA’s uniquely interdisciplinary degree in research-led design.
Creatively navigating problems through systems thinking, transdisciplinary and mixed methods research, and design methods.

Thesis

biophorm

Exploring our common sociobiology as a pathway to near-universal, timeless design: probing a transdisciplinary, ecological perspective and 3D user research techniques.

ARTS & SCIENCES, BASc

UCL • 2016 - 2020

UCL’s flagship interdisciplinary program: an innovative degree designed for the knowledge economy.
Tackling complex problems by adapting to, collaborating across and applying knowledge and skills from multiple disciplines.

Health and Environment Major

Cognitive Science of Aesthetics, Biochemical Engineering (Regenerative Medicine) & Engineering Design

Thesis

An interdisciplinary exploration of the design of æsthetic experiences: piecing together a consilient view through philosophical and evolutionary theory and psychological and neurobiological evidence.