I have a transdisciplinary approach to design that started at the age of about 12, when I first began to explore graphic design, UX/UI and CAD.

Later on, I was lucky enough to become one of the first cohorts of UCL’s Arts & Sciences, BASc. This liberal, interdisciplinary degree provides a psychedelic perspective that dissolves disciplinary boundaries, encouraging creative approaches to the wicked, interconnected challenges of the 21st century. I continued in that vein with the RCA’s uniquely interdisciplinary Master of Research, Design.

These courses helped me develop a range of research and design skills, particularly in systems thinking and cybernetics; ethnography; data science; applied psychology and neuroscience; and transdisciplinary prototyping and collaboration.

Both my undergraduate and Master’s theses explored the application of cognitive science in design; in particular looking at the application of empirical æsthetics to improve individual wellbeing and reduce waste.

Since graduating from the Royal College of Art in 2021, I've been applying my research-based, transdisciplinary approach to design: integrating systems thinking, contextual research and data science with cognitive and behavioural insights to design experiences that drive desirable psychological and behavioural outcomes.

Over this time, I've developed digital and physical strategies and experiences for high-profile clients such as Amazon, HSBC and Waitrose. Most recently, I've been collaborating on impact-based projects across areas as diverse as architecture, the sustainable food transition, mobility tech and public service provision.